It’s the whole “I-love-you-because-you-love-me” factor (a.k.a. “reciprocity” factor).
Punch Bob. Watch Bob punch you.
Smile at Bob. He’ll smile at you.
Like Bob. And, he’ll like you.
It’s the concept derived from our favorite psychologist, Robert Cialdini:
You offer somebody something; that person feels obligated to repay you.
From Trizle
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