Runciter Associates

A keyboard appears if you try to search YouTube or the iTunes Store from your Apple TV. Otherwise you are forced to select letters individually with your remote.

This is one small step for comfortable computing! Soon we’ll see more of this, as people realize that they want to have some limited browsing and searching capabilities from the comfort of their sofa.

iPhone Remote Acts as Wi-Fi Keyboard for Apple TV - Mac Rumors.

The adversaurus Linda Kaplan Thaler clearly doesn’t get it.

Serendipity Book: “Ubiquity is the new Exclusivity” - what kind of nonsense is that?.

Super helpful primer on what online media planning is and how media planners approach the process of determining where to buy.

We define “online media planning” as the process of determining where, when and how to advertise online, based on your target audience, objectives and budget.

Spur Digital: Online Media Planning 101: What You Need To Know.

People really hate advertising, but they love apps and tools that add value to their lives.

So why do people reject “traditional” ads and flock to branded apps and pass around viral media? Because these apps add value to their day-to-day lives! The apps allow people to interact and have fun with their friends, they entertain, and they help get things done.

Some online apps work synergistically with the products they promote and support: Nike+ suite of support tools and online running statistics both continues to promote usage of the product and helps people get more out of their running. Once someone gets someone gets a “SportBand” and starts keeping running stats on Nike’s site, you can bet that it’s going to be pretty tough for that person to switch to something else — and they’re not going to want to.

Value Is the New Currency - ClickZ.

Social Networks are perceived as being the lowest value advertising, at least as measured by click-thru rates, since users are so engaged in their own tasks.

users appear to be too busy leaving messages for eachother to show much interest in advertising. Facebook’s members appear indifferent even to movie advertising aimed at their demographic. Clickthrough rates, the percentage of time users click on an ad, average 0.04% — just 400 clicks in every 1m views — according to one report seen by Valleywag.

Facebook ‘consistently the worst performing site’.

Behavioral targeting makes people uncomfortable, but people also wish ads were more relevant.

TNS randomly selected 1,015 nationally representative adults in the US “whose households belong to TNS’s online consumer panel” for its survey. Although only 40 percent of the group was familiar with the term “behavioral targeting,” most users were well aware of the practice. 57 percent reported that they weren’t comfortable their activities tracked for advertising purposes, even if the information couldn’t be tied to their names or real-life identities.

Simultaneously, 72 percent of those surveyed said that they find online advertising annoying when the ads are not relevant to their needs, and 87 percent of the group said that under a quarter of ads are well-targeted towards them. 58 percent said that zero to 10 percent of ads are well-targeted.

Web surfers know advertisers are watching—and don’t like it.

Measuring site performance and value from an advertiser viewpoint, particularly in light of new technologies like AJAX that reduce page count.

Advertising Metrics: What’s More Important Page Views Or User Experience Satisfaction? - Robin Good’s Latest News ‏

Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC’s “Digital Marketplace Model and Forecast.” The research company predicted 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.

Worldwide Online Ad Spending

http://venturebeat.com/2008/01/30/state-of-the-ad-industry-onmedianyc/

• Ad networks were the darling acquisition targets of 2007 but what are they worth?
• Content vs community is emerging as a major debate
• The gap is widening between the proportion of people online, and the proportion of ad dollars spent online

Another iPhone remote called iLoveControl:

For the first 30 days after launch, iLoveControl will offer a one-room Crestron solution free of charge, configured for the control of lights, drapes, HVAC, audio and video.

How about a solution that controls the mouse and keyboard on my Mac? I can get the lights myself.

New iPhone Interface for Crestron Can be Configured Online